• The human population keeps growing, recently topping 7 billion people worldwide,

    YET THE AMOUNT OF FRESH WATER AVAILABLE REMAINS FINITE

    HOW YOU CAN HELP

Objectives

The project aims at developing an awareness raising campaign, making citizens responsible
consumers, as they can affect the water consumption in three ways:

objectives-1

The change of their
consumption habits

Choosing and consuming products with smaller and/or
sustainable water footprints.
.

 objectives-2

The reduction

of direct water consumption.

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 objectives-3

The pressure
of citizens

to manufacturers to alter their
processes and produce.

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